jo malone john boyega advert

Joe Biden will reverse Donald Trump's latest decree on Covid travel, as Wednesday's inauguration looms. Jo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name. Stay blessed people,” he wrote in a Twitter thread explaining his decision. Fragrance | Marketing. BBC Worklife: Is the five-day work week dead? Our king also reamed Disney for doing “fuck all” with Star Wars‘ characters of colour. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. There was controversy back in 2016 when Disney unveiled a re-versioned movie poster for Star Wars: The Force Awakens in China. © 2021 BBC. Star Wars: John Boyega says non-white actors 'pushed to the side' by Disney, Black Lives Matter: John Boyega speaks at march, Melania’s jacket and nine other defining images, Egypt woman arrested for baking 'indecent' cakes, Two players test positive ahead of Australian Open, PM 'glad' to see Trump go - ex-Civil Service head, Snowstorm causes 130-car pile-up in Japan, Boyega's sister Grace posted the Chinese version of the advert, Boyega's new lead character Finn was shrunken in size. “The film celebrated my personal story – showcasing my hometown, including my friend and featuring my family.”. The concept for the film was based on John’s personal experiences and should not have been replicated,” the brand told The Hollywood Reporter. Over the weekend Jo Malone issued an apology to the actor. Boyega's new lead character Finn was shrunken in size, compared with the original poster. I don't have time for nonsense. The ‘Star Wars’ actor was replaced by another actor in the luxury fragrance brand’s Chinese marketing campaign, despite Boyega directing and establishing the idea for the original film "We respect John, and support our partners and fans globally. 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Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. John Boyega was seen as a useful marketing gimmick for Jo Malone in the UK but when it came to China, it was a different story. The original ad, called “The London Gent” aired last year and saw Boyega walking around his childhood neighborhood. .css-1xgj2ad-InlineLink:link{color:#3F3F42;}.css-1xgj2ad-InlineLink:visited{color:#696969;}.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{font-weight:700;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}The company apologised for what it described as a "misstep" that caused "offence". It’s back to back but I assure you this will be dealt with swiftly. Back in 2015, a Star Wars: The Force Awakens poster for China left out the actor and co-star Oscar Isaac. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. We press on and strong. It also nods to his Nigerian background. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Send us a tip using our annonymous form. It's not the first time Boyega has fallen foul of editing for the Chinese market. We press on and strong. “I don’t have time for nonsense. Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market Boyega in his Jo Malone advert… 2-min read. Jo Malone apologises to frontman John Boyega for advert ‘misstep’ By Becky Bargh 14-Sep-2020. The Star Wars star, who was Jo Malone’s first male global ambassador, exited the campaign after the brand reshot a video he made for a marketing campaign and removed him from the clip. Jo Malone backs John Boyega after her old perfume company dropped him from Chinese advert. Launch dates for broadcast, cable and streaming programs, Up-to-date lists for broadcast, cable and streaming series, Pandemic-proof vs. pandemic-contingent broadcast lineups, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. Writers, actors and directors including JK Rowling and Jordan Peele also praised the 28-year-old for his emotional speech at a Black Lives Matter protest in the summer. Jo Malone, owned by Estee Lauder, has since removed the advert from its campaign in China. Jo Malone London has issued an apology for dropping John Boyega from a reshot advert he originally starred in for the perfume and candle brand, describing the … We want to hear from you! The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market. .css-14iz86j-BoldText{font-weight:bold;}John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. "While we immediately took action and removed the local version of the campaign, we recognise that this was painful and that offence was caused," it added. The recreated advert largely followed the same script, but featured Chinese star Liu Haoran instead of Boyega. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.". The video has since won the Fragrance Foundation Virtual Award’s Best Media Campaign prize. “I don’t have time for nonsense. Read about our approach to external linking. They were also removed for Chinese audiences. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 John Boyega walked away from the Estee Lauder-owned company after they edited him out of an advert … I have decided to step down as Jo Malone's global ambassador. Earlier this month, the star called for an end to black actors being "pushed to the side" by film companies. Copyright © 2021 Penske Business Media, LLC. "The film celebrated my personal story - showcasing my hometown, including my friends and featuring my family," he added. https://roguerocket.com/2020/09/14/jo-malone-apologizes-john-boyega "It's back to back but I assure you this will be dealt with swiftly. “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega’s thread continued. We press on and strong. John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of an aftershave advert he helped create. British actor John Boyega has cut ties with cosmetic brand Jo Malone following controversy over an ad. Facebook, or on Twitter @ BBCNewsEnts Best Media campaign personal video in his home city of London, it. ’ s also not the first time Boyega has stepped down as Jo Malone, owned by Lauder... 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